Best known for her makeup and beauty tutorials on her YouTube channel MakeupbyMandy24 (2.8M subscribers, 196M views), Steele recently branched out into acting with the 30-episode short-form series “Guidance” for Verizon’s Go90 mobile platform.
The show — which stars Steele as a popular high school girl at the center of a photo leak scandal — racked up 1.2 million views for its first episode. It was produced by AwesomenessTV.
WME and IMG Models will work with Steele to expand her brand through fashion, film, television, digital and endorsements. She will continue to be managed by Lisa Filipelli at Big Frame, which is a division of AwesomenessTV.
WME has been increasingly active in the streaming space, building an extensive roster of digital talent, from creators Cameron Dallas, The Fung Brothers, Casey Neistat, VSauce and Caspar Lee to content producers such as RocketJump Studios, Defy Media, Jukin Media and Portal A.