In anticipation of International Women’s Day (March 8), YouTube has announced two new programs designed to empower female creators.
Today, YouTube revealed that it has teamed the Geena Davis Institute on Gender and Media on a production program for women creators at its YouTube Spaces around the globe, as well as entered into a year-long partnership with the United Nations to appoint female YouTube creators as the first Change Ambassadors to the UN’s Sustainable Development action campaign.
The production program has been under way for several months. Creators filmed on specially-constructed sets at YouTube Spaces in Los Angeles, London, Tokyo, New York, Sao Paulo and Berlin, producing over 50 videos that spotlight women’s perspectives. Six established YouTube creators from around the globe — Anna Akana (U.S.), Alexys Fleming (U.S.), Julia Veiga Faria (Brazil), Em Ford (U.K.), Nilam Farooq (Germany) and Kuma Miki (Japan) — were appointed creative directors, mentoring emerging creators who participated in the video shoots.
The creators also received consultation from the Geena Davis Institute on Gender in Media, a non-profit organization founded by Oscar-winning actress Geena Davis that works within the entertainment and media communities to improve gender equality on-screen and behind the camera.
This YouTube Space women’s program will feature productions from creators including Michelle Phan, GloZell, Ali Brustofski, Flavia Calina, Olhos de Nuvens, Ochikeron and mirellativegal, exploring such topics women in the workforce, health, science, engineering, music and comedy. Videos from the program will begin rolling today on the YouTube Spaces channel, as well as the creators’ individual channels.
YouTube’s Change Ambassadors will work with the UN to create content that raises awareness about discrimination against women and girls. The first group of Change Ambassadors (pictured) are YouTube creators Ingrid Nilsen (U.S.), Jackie Aina (U.S.), Yuya (Mexico), Taty Ferreira (Brazil), Hayla Ghazal (U.A.E), Louise Pentland (U.K.) and Chika Yoshida (Japan).