It’s been nearly a year since Will Keenan was ousted at Endemol Beyond for his bombastic behavior and a somewhat rocky track record as President. Today, the company announced that Bonnie Pan has been hired away from Maker Studios to fill the role. Pan previously held the title of Executive Vice President, Programming at Maker Studios, where she oversaw development and distribution for scripted programming in the lifestyle, gaming, family and entertainment categories. The news quickly follows the recent news reported by VideoInk about the history-making deal Pan executed with History Channel, as part of their late night comedy block.
Pan will report to Vivi Zigler, President, Digital, Brand & Audience Development. Endemol Beyond USA’s Chief Operating Officer, Adrian Sexton, who has served as interim President since Keenan vacated the role, will continue as COO.
“I am thrilled to join Charlie, Cris, Vivi and the Endemol Shine North America team,” said Pan in a statement. “As digital content experiences a period of transformation and hyper growth, Endemol Shine is uniquely positioned to define new creative formats for storytelling and develop innovative partnership frameworks with brands, distribution partners and creators.”
The hire comes at a time of flux for the Endemol Shine brand as the merger has resulted in the departure of numerous Shine executives. Sources close to both companies have indicated that Shine is scrambling to sort the future of the business, specifically in digital. Given Pan’s expertise in video from her time at a major digital portal like Yahoo! and a digital studio like Maker Studios, she could be a key role in driving Endemol Shine’s direction into the digital space, under the Endemol Beyond umbrella.
Pan, also, is not the only senior executive to depart Maker Studios. Ynon Kreiz, the CEO who orchestrated the sale to Disney, left the company in January after the earn out period had reached completion. He was replaced by Maker’s COO Courtney Holt. Sam Wick, Maker’s Executive Vice President, and GM of Enterprise, has also announced his departure, internally at the company.