ELeague, the new esports league joint venture from Turner and WME/IMG, announced today that it has hired Christina Alejandre as VP and general manager and appointed Min-Sik Ko as commissioner to lead its inaugural season, which kicks off in May.
Based at Turned Studios in Atlanta, ELeague will initially focus on the game “Counter Strike: Global Offensive,” developed by Valve Corporation. Turner and WME/IMG will collaborate to present 10 consecutive weeks of programming twice a year that will be distributed across digital platforms and featured in weekly telecasts airing on TBS.
ELeague’s competition in the rapidly-growing vertical includes popular gaming live stream platform Twitch, the just-launched Yahoo Esports portal and ESPN.com’s dedicated esports platform sponsored by T-Mobile, which debuted in January,
As general manager of ELeague, Alejandre will be responsible for business operations, content and program strategy. He will report to Craig Barry, EVP of production and chief content officer for Turner Sports.
Over the course of her 15 year career in the video game industry, Alejandre has served as a consultant for Electronic Sports League (ESL) and held several high-ranking positions overseeing licensing and partner management, publishing and eSports at Turbine and Warner Bros. Games. Earlier, she led business development for 38 Studios and Octopi and worked in licensing and product development at Nickelodeon and Viacom Consumer Products.
As commissioner of ELeague, Ko will direct team, business and esports relations. He previously served as an agent in charge of the gaming and esports department at WME/IMG. Ko came to WME/IMG with its acquisition of the acquisition of Global eSports Management (GEM), a company he co-founded with Tobias Sherman.
Prior to co-founding GEM, Ko worked at SK Gaming, where he established esports marketing and sponsorships and oversaw player management. He began his gaming industry career as a manager for World Elite’s Korean Warcraft 3 team and Ninjas in Pyjamas’s (NiP) Warcraft 3 team.