Netflix has begun principal photography on its new original series “3%” in São Paulo, Brazil.
It marks the first original series shot in the South American country from the streaming giant, which is now calling itself “the world’s leading Internet television network.”
Filmed in Ultra HD 4K, the 8-episode first season of the Portuguese-language series will premiere later this year exclusively on Netflix.
Brazil has been fruitful source of viewers for streaming video providers. Foody multi-platform network Tastemade’s Brazilian vertical, Tastemade Brasil, was in the top for most Facebook video views in December, according to Tubular Labs. Endemol Beyond has established a Brazilian hub, which recently launched a local version of its franchise “Legends of Gaming.” A YouTube Space opened in São Paulo in 2014.
Directed by Oscar-nominated Cesar Charlone (“Cidade de Deus,” “Ensaio sobre a Cegueira,” “O Banheiro do Papa”), from a script by Pedro Aguilera (“Copa de Elite,” “Os Homens São de Marte E É Pra Lá Que Eu Vou”), “3%” is is a post-apocalyptic thriller set in near-future Brazil, where a select few are allowed to join a privileged society after undergoing an intense and competitive process.
The series stars Bianca Comparato (“Avenida Brasil,” “Sete Vidas,” “Irmã Dulce”), João Miguel (“Estômago, Xingu,” “Felizes Para Sempre?”), Zezé Motta (“Chica da Silva,” “Chiquinha Gonzaga”) and Mel Fronckowiak (“Rebelde,” “O Hipnotizador,” “Viver a Vida”). It is being produced by Boutique Filmes for Netflix.