Twitter co-founder Ev Williams revealed yesterday that he is launching Matter Studios, a spin-off of his long-form web publish platform Medium, as an independent media company.
According to a statement published by Matter editor-in-chief Mark Lotto, Matter Studios will be “sort of a studio and sort of an incubator.” It will work with diverse collection of creators to develop media products under their own brands, including multi-platform digital journalism, podcasts, books, live events, and streaming film, TV and video, as well as “new things we haven’t thought of yet.”
Founded in 2012, Medium features a mix of posts from both paid, professional contributors and unpaid non-pros.
Essentially, “Matter is going to be for digital storytellers what HBO and Amazon Studios are for TV makers, or what the best incubators are for startups,” wrote Lotto, who has also served as the head of editorial at Medium. “We want stories and projects that are timely, daring, form-breaking, that have genuine social value and cover topics of consequence, that offer unique and underrepresented perspectives, that will bend the zeitgeist and change the culture.”
Williams — who is the co-founder and CEO of Medium, as well the co-founder of Obvious Ventures, Twitter, and Blogger — will be Matter Studios’ chairman and owner. Lotto will share the title of chief creative officer with his wife, Hillary Frey, who most recently served the executive editor of Fusion.