Instagram announced today that it is increasing the maximum length of videos shared on the platform to 60 seconds. The feature begins rolling out today, and is expected to become available to all users in the coming months.
The six-second limit for Vine videos has inadvertently spawned a unique media genre and its own breed of video stars. The three- to fifteen-second video length previously allowed by Instagram — too long to impart a unique visual aesthetic and too short to communicate complex ideas — has not been so inspiring. But it has been successful. According to Instagram, the time people spend watching video on the platform has increased by more than 40% in the last six months.
Additionally, Instagram is bringing back the ability to make videos out of multiple clips the from users’ camera rolls for iOS users. Multi-clip video will become available this week as part of Instagram for iOS version 7.19.