Music and video streaming service, Tidal, has renewed one of its first original productions, “No Small Talk,” for a second season and, as part of the deal, will retain exclusive distribution rights to the series. Hosted and produced by DJ Cipha Sounds, Season Two of the comedy series went live on the platform on April 1st, available only to subscribers who pay the $9.99 fee for the service.
Tidal, which is backed by Jay Z and supported by various artists including Kanye and Taylor Swift, announced it would move into original programming in the Winter of 2015. As part of the annoucement, the company revealed an initial slate, which included Season one of “No Small Talk.” The news came just over 6 months into the business, which has just celebrated its one year since being announced by Jay Z and his posse.
To date, the streaming service ranks as the most expensive for the offer but has commanded dollars from over 3 million subscribers to date. Spotify has also moved into the hybrid music/streaming business as has YouTube with the launch of YouTube Red.
In order for one of the platforms to break out, each needs to land a must-watch series or series of must-watch series to demand loyalty and mass adoption of the service. Until then, the land grab for audience and proof of value wans in comparison to market leaders like Netflix.