Nylon Media announced today that it has named Federated Media’s Jamie Elden as president and chief revenue officer, overseeing operations of Nylon, encompassing print and digital content, social, e-commerce, events and its curated influencer network.
Launched in New York in 1999, Nylon targets millennial women with fashion, beauty, music and pop culture content across digital, print, social, e-commerce and live events. In May 2015, the company was acquired by private equity firm Diversis Capital LLC and Los Angeles investor Marc Luzzato.
Based in Nylon’s New York City and Los Angeles offices, Elden will focus on expanding the brand accoss platforms with development deals for original and branded content, including television and premium digital originals.
For the past five years, Elden has served as chief revenue officer and head of entertainment Federated Media, where he developed content programs for leading brands and was part of the acquisition team that brought in the digital companies HYFN and BiteSize TV to build out its influencer, social and programming divisions.
Prior to Media General, Elden was EVP and head of the digital studio at United Entertainment Group (UEG), a branded content agency co-founded by United Talent Agency (UTA), and SVP of digital and entertainment at Alloy Media and Marketing, where he developed original content, programming and branded entertainment initiatives.
At Nylon, Elden will once again be working with UTA, which will be collaborating with him to help expand Nylon’s content strategy and move its offerings on to other media platforms.
Although it is best known for its print and web publications, Nylon has dipped its toes into content production in recent years, partnering with Endemol Shine North America and Just Entertainment on a first-look development deal for unscripted and digital projects in 2015 and teaming with Maker Studios on its first scripted drama series, 2014’s “Oh, You Pretty Things,” starring Francesca Eastwood (daughter of Clint and actress Frances Fisher).