The Fine Brothers are going to New York next week to premiere their new weekly TV series “Sing It!” at the Tribeca Film Festival on April 21 at 9 p.m. ET.
Produced by Fine Brothers Entertainment and Mandeville Films, the 10-episode scripted comedy will debut exclusively on ad-free entertainment and music subscription service YouTube Red on May 25.
“Sing It!” follows the behind the scenes drama that unfolds on a fictional “American Idol”-like show when its long-running executive producer is fired, and Stacey Needles’ (Mircea Monroe) plan to take charge is thwarted with the arrival of a newcomer indie producer, Drew (Mark Sullivan). The show will feature performances from contestants, who will be eliminated one by one at the end of each episode until two are left for the finale, where viewers at home will determine the winner.
The cast also features Missi Pyle (“Gone Girl”), Leah Lewis (“The Voice”) and real life music couple Ace Young and Diana DeGarmo (“American Idol”). Guests include will include Sasha Pieterse (“Pretty Little Liars”) and YouTube stars Sam Tsui, Todrick Hall and Tim DeLaGhetto.
Following the screening, there will be a Q&A with the show’s creator Rafi Fine, Mandeville Films president of television Laurie Zaks, Mandeville Films partner Todd Lieberman, and head of YouTube scripted originals Tim Shey.
Fine Brothers Entertainment was founded by siblings Benny and Rafi Fine, who began posting videos on YouTube in 2007. Today, the company has more than 50 employees who produce dozens of serialized shows across their YouTube channels, which have racked up more than 19 million subscribers and 5 billion views.
The Fine Brothers are best known for their “React” franchise, which includes such series as “Kids React,” “Teens React,” “Elders React,” “Adults React” and “React Gaming.” Earlier this year, there was a public outcry when it came to light that they had successfully trademarked the “react” concept, in spite of the fact that “react” videos are a popular genre that pre-date their arrival on YouTube. Facing a major backlash, the Fine Brothers filed for an express abandonment of their trademark claim, and posted an online apology.
Fine Brothers Entertainment has also been active in the linear TV space, partnering with Marc Summers Productions for truTV’s “Six Degrees of Everything,” and collaborating with Nick Cannon for Nickelodeon’s spin-off of their online series “ReactToThat.” The company also produced “Superfan Suite,” a companion show for “Pretty Little Liars.”