Amazon announced today that it is now offering a standalone Prime Video subscription for $8.99/month.
Previously, to get access to Prime Video — which includes exclusive original series such as “Transparent,” “Mozart in the Jungle” and “Bosch” — customers had to commit to a $99/year Amazon Prime subscription, which features additional benefits including free two-day shipping, the ability to borrow books from the Kindle Owners’ Lending Library, unlimited access to more than a million songs with Prime Music and unlimited secure photo storage.
Today, Amazon also announced a standalone no-annual-commitment Prime subscription (with all benefits of Prime, including free shipping) for $10.99/month. Over the course of a year, this option is 25% more expensive than a $99 annual Prime subscription.
The announcement comes as its chief streaming rival Netflix prepares for its Q1 2016 earnings call at 5 p.m. ET today.
Upcoming Amazon Prime Video originals include Woody Allen’s first-ever TV series and David E. Kelley’s (“Ally McBeal,” “Boston Legal”) new series “Trial,” starring Billy Bob Thorton and William Hurt.