The importance of cloud services is in the video streaming space is illustrated by Netflix’s relationship with Amazon. Although Netflix is the king of the VOD universe, it’s dependent on chief rival Amazon to stream its content to subscribers via its Amazon Web Services (AWS) cloud platform. And when things go wrong with AWS, the result can be a widespread disruption in Netflix service, as incidents in September 2012 and December 2015 demonstrated.
Google made a move to gain some ground last month when it announced a lineup of new products and services at its Cloud Conference.
Today, IBM is making a show of force the 2016 NAB Show in Las Vegas with its announcement that Comic-Con HQ, Canadian Broadcasting Corp (CBC), AOL and Broadway Video are using the company’s new Cloud Video unit to launch new channels and improve video management.
IBM Cloud Video’s Clearleap, acquired in December, will be used to power video streaming, both live and prerecorded, for Comic-Con HQ, a new SVOD platform from Comic-Con International and Lionsgate launching on May 7. IBM also will provide support for subscriber and content management, billing and video compatibility on multiple devices.
Canadian Broadcasting Corp. (CBC), Canada’s national public broadcaster, will be using IBM’s Cloud Video platform for its ad-supported streaming video service.
IBM also announced that AOL and Broadway Video have each employed a suite of its Aspera high-speed transfer and automation software to enable large scale global collaboration and content distribution for their respective properties, which include The Huffington Post, TechCrunch and Engadget (AOL) and NBC’s “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon” and the digital studios Above Average and Más Mejor (Broadway Video).