Digital production company SUPERGRAVITY has financed a new feature film from Vimeo Staff Pick director and recent college grad Trevor Stevens called “Rock Steady Row.” Similar to classic college-set features, “Rock Steady Row” follows a college undergrad as he works to “take action against the reigning fraternities and ultimately the dean when his bike is stolen.”
Stevens has gained recognition early in his career for short films “Run” and “Glazed and Confused,” which was an official selection of the Palm Springs Short Film Festival in 2013 and a Vimeo Staff Pick in 2014. To date, “Run,” a dark drama about a drug dealer on the run for his life, has accumulated over 50K views, a remarkable feat for both Vimeo as a platform and an emerging filmmaker like Stevens. According to the announcement, “Rock Steady Row” marks Steven’s directorial debut on the project, which is based on a script penned by Bomani J. Story, who previously collaborated with Stevens on “Run” as well. The two developed the idea for “Rock Steady Row” together.
“I’ve always wanted to make a spaghetti western in a modern day setting. This project is one that Bomani and I are very passionate about and are beyond grateful that Supergravity is giving us the opportunity bring to life,” Stevens noted on the project.
The move by SUPERGRAVITY to finance and produce content from a “no-name filmmaker” could be a risky one, but after taking a look at some of Steven’s prior projects, (check out “Run” below) the quality and talent is there. Whether SUPERGRAVITY and the distributor for the film, to be determined, can drive the proper mareketing around the project to help this emerging talent break through is another matter.
Historically, SUPERGRAVITY, has placed various projects with digital distributors as well as traditional distributors. The model for what will best work as a distribution strategy is still being proven but a solid point in the right direction that the digital business is coming into its own that such windowing is becoming second nature.