For a long time, Newsy wasn’t sure it’s first-ever NewFront presentation this evening at Milk Studios in New York City was even going to happen.
“We were given this opportunity by the IAB just a little short of a month ago, after someone dropped out,” Newsy general manager Blake Sabatinelli told VideoInk. “We were next on the waiting list. It’s been a bit of a whirlwind.”
The millennial-targeting over-the-top video (OTT) news platform used the event to showcase its first three original series — “Americanize Me,” “Asking for a Friend” and “The Blind Spot” — as well as unveil its Newsy Brand Studio.
Newsy plans to have a total of 12 original series by the end of the year, supplementing its output of 30 to 35 news videos a day. It is currently available on Sling TV, Roku, Comcast’s Watchable and Apple TV,
In “Asking For a Friend,” which debuted last month, host Cody LaGrow sets out to find answers for highly uncomfortable questions about subjects ranging from the complexities of polyamorous relationships to how to know if you have low testosterone.
“Americanize Me” looks at how generations of immigrants in the U.S. have added their native foods to the American menu, from cashew chicken to chimichangas to fortune cookies.
“The Blind Spot” covers the history that took place when millennials were being born or teetering on toddlerhood, such as the Rodney King verdict that set off the L.A. riots of 1992 and the Oklahoma City bombing in 1995.
“Americanize Me” and “The Blind Spot” are expected to roll out this summer.
Newsy is owned by E.W. Scripps company one of the nation’s largest independent TV and radio station owners, with 33 television stations in 24 markets and 34 radio stations in eight markets. Its portfolio of digital properties includes podcast specialists Midroll Media, purchased in 2015, and comedy site Cracked, which it acquired for $39 million last month.
Streaming video news outlets run the gamut from The Young Turks on the progressive let to The Blaze on the right. Newsy likes to play it down the middle, presenting the facts objectively, sans commentary or spin.
“Our entire focus is presenting the news in a way that allows people to make their own decision,” Sabatinelli said. “The last thing I think we need in this country are more people yelling and trying to separate people.”