Last month, Mashable announced a “strategic shift” to video, the initial result of which was the layoff of two dozen members of its editorial staff. Today, at its NewFront presentation at 404 Studios in New York City, Mashable showcased the upside of its new focus — namely, a slate of new programming.
True to its new media roots, Mashable announced it has committed to producing more than 35 hours of original content a month for Facebook live.
Other upcoming programming on Mashable’s slate includes
- “El Pulso Live”: A new weekly Wednesday video show, produced in partnership with Telemundo and hosted by social influencer Christian Acosta, that reviews the latest technology social chatter among Latinos and highlight viral trends.
- A new series from astronaut Garrett Reisman and producer David Stern (“Mozart in the Jungle”) that brings the awe of outer space to earth in whimsical ways.
- “Scamalot”: A second season of the series from omedian James Veitch, whose TED Talk nhas nearly 10 million views, premiering across a variety of Mashable platforms later this summer.
- DARE Short Film Sequel: About 15 years ago, two kids from film school made a touching coming-of-age short film about a gay teen. Some 12 years later, they decided to drop that film on to YouTube, unannounced. Thirty-six months and nine million global views later, Mashable Studios is partnering with the original filmmakers to make the sequel following the same characters.
- Bravo Short-Form Web Series (previously announced): Four short-form digital series produced with Bravo TV will debut later this year.
At the presentation, Mashable also put a spotlight on the expanded capabilities offered by its Mashable Studios division and its collaboration with Turner Broadcasting — which recently led a $15 million round of Series C funding for the digital media company — that will have them cross-pollinating content, both branded and non-branded, across linear TV and digital platforms.
Additionally, Mashable unveiled its proprietary Velocity Technology Suite, which uses predictive analytics to inform its content before, during and after production to ensure Mashable is able to create highly-resonant and shareable editorial and branded content. The suite includes custom dashboard and CMS components, as well as Velocity Kg, which tracks published content so that elements of the story such as the headline can be optimized for “meaningful shares” in real time.
Currently headquartered in New York City, Mashable was founded in Aberdeen, Scotland, in 2005 by Peter Cashmore, who was 19 at the time. Today, it boasts an audience of 45 million monthly unique visitors and 28 million social followers.