Peter Csathy announced today that he has left his post as CEO of consulting and legal services firm Manatt Digital Media after three years to launch Creatv Media, a new digital-focused company offering a broad swath of services, ranging from strategic introductions and consulting to marketing, distribution and direct investments.
“Creatv Media is not intended to be just another ‘advisory’ or ‘consulting’ firm. Nor do we even consider it a ‘firm’ in many respects. That word is too limiting,” wrote Csathy in a blog post. “Our mission is to give media and tech-related clients — across the full spectrum that ranges from major media companies and brands, to the most promising of early stage companies — a single destination to access the best-of-the-best minds, talents, expertise, networks, resources and capital.”
Csathy put it it simpler terms for VideoInk.
“Let’s say you want to go through a digital transformation, whatever that means. You may not know what that means,” said Csathy, who previously held executive positions at SightSpeed, MusicMatch and eNow (acquired by Logitech, Yahoo and AOL, respectively). “You come to us and we can help you very efficiently define what that is and get from here to there and execute against it.”
Csathy (pictured, left) is founder and chairman of Creatv. The company’s ownership team includes Emmy-winning producer Thom Beers (“Deadliest Catch,” “Ice Road Truckers”), the former chairman and CEO of FremantleMedia North America; Robbie Davis, president and CEO of DG Entertainment; Larry Kasanoff, chairman and CEO of Threshold Entertainment Group; Steve Lehman, founder and CEO of Business Rockstars/Venturer; Mike Rothenberg, founder and CEO of Rothenberg Ventures; James Shani, founder and CEO of SAV studios; and Jonathan Skogmo, founder and CEO of Jukin Media.
The list advisors who have signed on to Creatv includes music industry vets Ted Cohen, managing partner at TAG Strategic and former head of digital at EMI, and live event producer Tom E. Marzullo; Phil Shalala, the former CMO of the Hard Rock Hotel & Casino; and VideoInk founder Jocelyn Johnson.
“We have this central depository of expertise, access and vision, and through this group you can expeditiously make things happen,” saod Csathy.
More traditional projects will have a set price for clients, while others will pay monthly retainers with additional success fees.
“Because of who we are, we have more flexibility to create the right kind of deal structure than in a more traditional place,” Csathy said.
At launch, Creativ’s clients include Cartier, Coca-Cola, Disney, Dow Jones, Gibson Guitar, Reuters, Samsung, Sony, Starbucks, Verizon, Starbucks and Whistle Sports. Its current investments include Business Rockstars, DanceOn, Ecolink, Express Ventures, MovieLaLa, Ninja Metrics, Obalon and Third Wave Digital.