VidCon is a mere week away. Opening up the show is Mike Vorhaus — President at Magid Associates, a financial and advisory firm not unlike Manatt, Allen&Co or BMO. Ahead of the fan-driven event next week, VideoInk caught up with Vorhaus to get some thoughts in advance of his opening keynote on Thursday.
VideoInk: You’re giving the State of the Industry keynote at VidCon. The last couple years we’ve seen a surge in investment, an evolution of business models, and the extension of production tails and formats. It seems the video space has nearly become television. How would you sum up the current state?
Mike Vorhaus: The smartphone, the tablet, the PC, the console, — they are all televisions. Digital is everywhere and the OTT services are blossoming. Maybe consumers subscribe to more than one OTT service. There is a lot of opportunity in this area both in the US (though crowded) and elsewhere around the globe.
VI: Would you predict some of the recent entrants to the marketplace like Verizon, Hearst and Facebook will still be as aggressive in video two years from now or will they have backed down a bit?
MV: Facebook certainly will be. Verizon, yes, too. Hearst, no idea.
VI: It seems live video keeps trying to take off but never quite gets there. Do you think we’ll see the flood gates burst on live video and that we’ll see mass adoption?
MV: I don’t know about burst but it certainly is growing. It will be very big when there are big news breaking, or sports, or music shows but raises a lot of IP issues and piracy. I think live will continue to grow but certainly not replace non-live streamed and downloaded video.
VI: What do you think Live video needs to “take off”?
MV: Big breakthough content.
VI: Is the cable industry really “doomed”?
MV: No. Cord-cutting is a slow bleed and will nt tremendously accelerate for another 5–10 years at least, I think. Alos many of the cable MSOs are very smart and pushing hard into ISPs, telephone and other services, including content.