CBS Corporation today announced a promotion for CBSi CEO, Jim Lanzone. Lanzone will now take post as Chief Digital Officer, a newly created position at CBS Corporation. The announcement, which was made by CBS Corp’s Chairman and CEO Leslie Moonves, shows the company’s commitment towards continued expansion in the digital and multiplatform space. While analysts, like Mike Vorhaus, have claimed the industry has another 5–10 years before cord cutting truly damages the cable industry, CBC has worked to get ahead of the imminent shift, with the launch of its own OTT and streaming destinations, smart TV apps and TV everywhere initiatives.
“I’m very pleased today to be expanding Jim’s role in the development of this increasingly important part of our company,” said Moonves. “For the past five years, Jim has built a successful business and organization at CBS Interactive, which is now a thriving and profitable operation — and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space.”
Lanzone came to CBS by way of Clicker, a discovery guide and search engine for Internet television and video. CBS acquired the business from Lanzone in 2011. Since that time, Lanzone has worked inside CBS helping build and strategize the company’s multiplatform business, specifically on CBS Interactive and the various digital properties housed under it, including CNET and CBS.com.
Under his tenure since 2011, CBSi “audience has more than doubled, making it a perennial top 10 Internet property and the largest premium-content group in the world,” according to a release. And since taking the reigns has been responsible for product innovation for the 25+ brands under CBSi.
In his role as CDO, Lanzone will do much of the same but for CBS Corporation. Big media companies like CBS tend to have a fair amount of redundancy in projects and initiatives so its likely Lanzone’s role has been upped to eliminate redundancies like this. The statement from CBS notes that he’ll oversee the digital media strategy across CBS’s various divisions and lead on the development and maintenance of the business’s streaming services.