TheStreet, the financial media company founded by TV personality and former hedge fund manager Jim Cramer, announced today that it is launching a custom media division, Blue Chip Content Studio.
Blue Chip is an in-house advertising creative and strategy group designed to help clients tell their stories across digital, print and video platforms and media. It will utilize M&A data culled by TheStreet’s online platform The Deal and its relationship capital management services division BoardEx, which maintains a database of information about deals, corporate directors and executives.
Blue Chip will also develop custom events for clients, ranging in size from conferences and seminars to breakfasts and other intimate gatherings.
Jeffrey Kanige is stepping aside as editor-in-chief of TheStreet to oversee Blue Chip as it creative director, effective immediately. Tara Murphy, currently managing editor, will step up to take charge of TheStreet’s editorial operations.
Kanige has been a journalist for three decades, serving as a writer and editor for daily, weekly and monthly publications, as well as online outlets. He joined TheStreet in 1999.
“I’ve developed an intimate understanding of the challenges and pressures facing brands that rely on our audience to expand their businesses,” said Kanige in a statement. “I look forward to working with our partners to help them conceive and deliver unique, standout branded content that both reaches and engages influential and affluent business decision makers and investors.”
The announcement of Blue Chip Content Studio comes on the heels of the recent appointment of former USAToday editor-in-chief David Callaway as CEO of The Street. He will assume his post in July.