Google may be the king of search, but it has been lagging in the $110 billion cloud infrastructure services space. According to a February report by Synergy Research Group, in 2015, Google placed a distant fourth in market share with just 4%, behind Amazon Web Services (31%), Microsoft (9%) and IBM (7%).
Today, Google took a step towards gaining ground on its rivals with the acquisition of Anvato, an end-to-end platform that combines live and on-demand video publishing, broadcast-quality distribution, reporting and monetization for web and mobile. Terms of the deal were not disclosed.
“The Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television,” wrote Belwadi Srikanth, senior product manager for Google Cloud Platform, in a blog post.
As OTT platforms continue to proliferate at an increasingly rapid pace, cloud video streaming becomes increasingly vital. Just ask Netflix, which has to rely on rival Amazon to deliver its content to subscribers.
While Google’s cloud services business grew 108% in 2015, according to Synergy, its rivals Amazon (63%) and Microsoft (124%) also experienced impressive growth, preventing Google from making significant gains in market share.
Founded in 2007, Mountain View, Ca.-based Anvato has clients that include NBCUniversal, Univision, Scripps Networks, Fox Sports and Media General. According to CrunchBase, it has received a total of $2.55 million in funding from seed investors Jeff Ballowe, New York Angels and William Losh and a $2 million Series A round from Oxantium Ventures.
“We are thrilled to bring together Anvato with the scale and power of Google Cloud Platform to provide the industry’s best offering for OTT and mobile video,” wrote Alper Turgut, founder and CEO of Anvato, in a blog post. “This will allow us to supercharge our capabilities, accelerate the pace of innovation, and deliver tomorrow’s video solutions faster, enabling media companies to better serve their customers.”