Popsugar is getting in on the political action.
The millennial female-focused media company announced today that it will work with ABC-owned television stations to examine the political issues and influencers most relevant to young women at the Republican and Democratic conventions.
Annie Gabillet, Popsugar editorial managing director, and Lisette Mejia, Popsugar news editor, will be embedded with ABC station news personnel at the conventions to cover relevant stories, as well curate ABC-reported stories to distribute on Popsugar.com and its social channels. They will also provide commentary from a millennial woman’s perspective for ABC stations, which will share selected Popsugar reporting across its broadcast, online and social channels.
Popsugar is the latest in a string of digital video platforms to announce ambitions plans for election coverage.
Yesterday, YouTube announced that it will be the official live stream provider for both conventions, with a group of top YouTube creators on hand — including The Young Turks, Complex News, Seeker Daily, Ingrid Nilsen, Mark Watson and Julie Borowski — reporting using tools including mobile live streaming and Jump VR cameras.
The Republican National Convention will be held at the Quicken Loans Arena in Cleveland, Ohio, July 18–21. The Democratic National Convention will follow at the Wells Fargo Center and the Pennsylvania Convention Center in Philadelphia, Pa., July 25–28.
Founded in 2006 by husband and wife team Brian and Lisa Sugar, Popsugar is parent company to the digital multi-platform network PopSugar, the digital shopping platform ShopStyle and PopSugar Must Have, a service that sends subscribers a monthly sampling of health, beauty, lifestyle and food products. According to the company, the divisions combine to attract more than 100 million visitors and 1.5 billion views monthly. The company is privately held and funded by Sequoia Capital and IVP.