BuzzFeed’s foodie channel Tasty maintained its status as the #1 cross-platform channel in June, with 1.8 billion views, according to rankings released today by online video intelligence company Tubular Labs. The last time a channel did better than Tasty was in November 2015, when Ellen DeGeneres scored 1.1 billion views.
The biggest gain for the month was posted by U.K.-based publisher Daily Mail, which jumped 15 spots to to #9, with 624 million views. BuzzfeedVideo and JustinBieberVevo ranked as the most engaging channels in the Top 25, with 1.4x and 4x more engagement, respectively, compared to the average video publisher.
Overall, the top 100 video brands and influencers together generated 40.4 billion total cross-platform views in June, with an average views per video of 3.6 Million and an average ER (engagement rating) of 1.2x, meaning the content is 1.2 times more engaging than the average.
BuzzFeed also held on to the #1 spot in Tubular Labs’ media property rankings, with 4.3 billion views in June. It was followed by Time Warner, The Walt Disney Company, The LAD Bible and Unilad.
In Tubular Labs’ newly-added beauty/personal care property rankings, cosmetics brand L’Oreal took the #1 spot, with 89 million views in June, followed by beauty brands Olay and Dove, which had 64 Million and 63 Million views, respectively.
In the in automotive property rankings, Chevrolet took the #1 spot with 104 million views, followed by Hyundai and Kia, with 96 million and 88 million views, respectively.
In brand rankings, Red Bull and LEGO maintained their #1 and #2 spots, with 242 million and 178 million views, followed by technology providers Scorp App and Almarai, which had with 98 million and 84 million views, respectively, and PlayStation, which had 83 Million views.
Turner Sports took the #1 spot in the sports media property category, with 911 million views, followed by WWE and ESPN, which had 703 million and 313 million views, respectively.
Tubular’s Facebook rankings are separated into two categories, Facebook Publishers and Facebook Personalities. The Facebook Publishers category mirrored the cross-platform rankings, with BuzzFeed’s Tasty, Unilad and The LADBible. In the Facebook Personalities category, the top three spots were taken by MC Maromba (399M views), Skrollr (383M views) and David Wolfe (362M views).
Founded in 2012 by Robert Gabel and Allison Stern, Tubular Labs analyzes over 1.6 billion videos and the viewing habits of more than 400 million consumers across 29 platforms. Its clients have included Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker Studios and Fullscreen. It is based in Mountain View, Ca.