If you’re someone who looked forward to a day when finding influencer-driven productions for brand integrations would be as easy as ordering a pizza from Domino’s online, congratulations, your dream has now come true.
Today, influencer marketing platform Reelio unveiled Reelio Greenlight, a new tool that enables agencies and publishers to browse “brand-ready” project proposals from influencers, then work directly with talent to integrate their products.
The Reelio Greenlight database has projects from influencers with 100K to 10M subscribers, with treatments, storyboards, and descriptive videos, as well as audience data and examples of similar content.
At launch, its database features proposals from influencers including Devin Graham (a.k.a. devinsupertramp), Andrew Huang and Third String Kicker, covering a range of categories (web series, live action productions, and short films) and themes (romance, social philanthropy).
In a statement, Reelio co-founder and CEO Pete Borum said he sees Greenlight as something that will be “empowering [to] budding filmmakers and influential storytellers — with massive built-in audiences — who are looking to point the camera on their world and thoughtfully capture their unique perspective. These passion projects go well beyond unboxing videos and product reviews, with more emphasis on production quality, good storytelling and creativity.”
Last December, Reelio launched a more altruistic vehicle for its database, Reelio Cares, a program to connect digital influencers with brands and nonprofits.
Founded in 2012 by Borum, Mark Borum, Dan McKenzie and Ben Williams, Reelio introduced a patent-pending matching algorithm that matches brands with appropriate talent partners from its user base of more than 10,000 influencers, along with a CRM system to streamline the partnering workflow. Its clients include dozens of global blue-chip advertisers such as Clinique, Unilever and Visa.
In August 2015, Reelio announced it had raised $5 million in Series A funding, led by preexisting investors including Philipp Schindler, “SNL” executive producer Lorne Michaels, Tremor Video founders Jason Glickman and Andrew Reis, and former Sony Music president and Bertelsmann executive board member Thomas Hesse.