Twitter is getting two new TV-style shows from the National Basketball Association (NBA) via its NBA Digital partnership with Turner.
During the 2016–17 NBA season, Twitter will deliver a free live stream of a new weekly NBA pregame show to both logged-in and logged-out users, with elements designed to be integrated with Twitter conversation. The NBA will also produce a second, yet-to-be-determined show that will stream exclusively on Twitter.
The deal announced today also extends of the NBA and Twitter’s Amplify program, increasing the league’s content distribution across Twitter, Vine and Periscope, including #NBARapidReplay highlights, #NBAVine highlights and behind-the-scenes footage, #PhantomCam player arrivals, plays of the game, animated GIFs, #NBAmixtape custom edits, “Day in the Life” takeovers and Periscope live streams of press conferences and interviews.
The NBA will also add more videos from events outside of regular season games, including the NBA All-Star Game, the NBA Playoffs, the NBA Finals and the NBA Draft, featuring player Q&As, takeovers and behind-the-scenes access.
The extended NBA deal is the latest move by Twitter to bring TV network-style video to the social media platform. In April, it cut a deal to live stream ten NFL “Thursday Night Football” games this fall and, last week, it announced a partnership with CBS to stream digital outlet CBSN’s live coverage of the Republican and Democratic National Conventions.