With its Q2 2016 earnings due to be released on July 26, Twitter has been ramping up its PR machine, releasing a slew of announcements covering everything from new product features for its live streaming app Periscope to content initiatives including a partnership to live stream CBSN’s convention coverage and deals for two new NBA shows in the fall.
The publicity barrage continues with today’s announcement that Twitter has entered into a partnership with Campus Insiders that will bring live streams of more than 300 college sporting events to the platform, including football, basketball, lacrosse, soccer, baseball, volleyball, field hockey, water polo and swimming. Campus Insiders will also provide Twitter with game highlights, breaking news and “must see” moments from colleges across the country.
The social networking has good reason to give itself a flack fluffing before it steps into the spotlight for investors next week.
Although its stock price has increased 32% since early June, slow subscriber growth and signs that its ad business is slowing down have cause some to downgrade its rating in recent days. Many also feel its efforts to add more TV-like programming are lagging behind social media competitors like Facebook, which yesterday announced it would be carrying live streaming simulcasts of eight Team USA Olympic basketball exhibition games.
Launched in 2013 by Silver Chalice Networks and IMG College, Campus Insiders is a digital platform that carries more than 3,000 college games a year via partnerships with the Big 12 Conference, Mountain West Conference, the West Coast Conference, the Patriot League and the CIAA.
The presence of the Big 12 on the list promises Twitter will get some decent-but-not-so-greatmatch-ups, because Campus Insiders typically gets the games that the networks don’t want or don’t have the bandwidth to carry.
In 2015, Campus Insiders co-founded the Nova Home Loans Arizona Bowl, a “digitally-focused” college football bowl game featuring teams from Conference USA and the Mountain West Conference (or, alternately, the Sun Belt Conference). Campus Insiders holds the primary streaming rights, and 120 Sports (a joint venture of Silver Chalice, MLB Advanced Media and Time Inc.) provides pre-game, halftime and post-game shows, as well as interactive in-game content. In its inaugural year, the TV rights were sold to Sinclair Broadcast Group’s American Sports Network, which syndicated the telecast to linear TV outlets around the country.