More than nineteen years after The Notorious B.I.G. was gunned down outside the Petersen Automotive Museum in Los Angeles at the age of 24 — a murder that remains unsolved — TBS, a division of Turner, is developing a scripted digital series loosely-based on the lyrics of the late rapper (real name: Christopher Wallace).
It’s part of a new strategic content partnership between TBS/TNT and New York-based content studio Mass Appeal, announced today, that will also include “Storyville,” a new digital animated series co-created by OkayPlayer already in production.
Titled “Think B.I.G.,” the Notorious B.I.G.-inspired series will chronicle the misadventures of an inner-city teen desperately trying to create a better future for his daughter and infant son. The project is being produced and created by Mass Appeal in partnership with Wayne Barrow of Bystorm Films and Voletta Wallace (B.I.G.’s mother) for Notorious B.I.G. Inc.
Created and produced by Mass Appeal in partnership with Okayplayer, “Storyville” will animate funny, absurd, weird and sometimes joyful true life stories from celebrity musicians, actors, comedians, writers and artists. It will premiere in the fall across TBS digital and social platforms.
Founded in 1996, Mass Appeal is dedicated to creating content that explores the American urban landscape.
Under the terms of the new agreement, Mass Appeal will develop original programming for TBS and TNT’s television and digital platforms, presenting concepts on an exclusive, first-look basis. Mass Appeal will also provide creative consultation on programming already in development, work with the networks in crafting original music initiatives and licensing tracks from Mass Appeal Records, and develop music-themed specials and unscripted programs.
“The new direction that the good folks at TBS are taking is inspiring and totally akin to our position on popular culture,” said Sacha Jenkins, Mass Appeal partner and chief creative officer, in a statement. “In essence, Mass Appeal’s strength lies in our ability to articulate the innermost feelings of artists and revolutionaries who are in the throes of their most potent creative moments, in a manner that is true to the creators and the movements they help spawn. I think our marriage will produce programming that will inspire a huge cross-section of people to tune in, interact and, in the case of TBS, laugh their asses off.”