The move not only creates a smoother viewing experience for customers, it also helps address complaints that YouTubeKids is not as child-friendly as it should be. In May 2015, a group calling itself the Campaign for a Commercial-Free Childhood filed a complaint with the Federal Trade Commission (FTC) alleging that YouTube Kids had My Little Pony, Care Bear and Lego Friends videos that ran with ads hawking toys based on the characters, which is a violation of FTC rules.
YouTube Kids users will now also be able to enjoy other benefits of the YouTube Red subscription through the app, including the ability to download videos to watch offline and access to uninterrupted ad-free music.
Last fall, YouTube Kids added a customizable passcode option and the ability to turn search on and off to limit how broadly a child can explore content. Over the next several months, YouTube Kids will be unveiling additional customizable parental control options.
YouTube also announced today that August is Sports Month in the YouTube Kids app. An icon has been added to the top of the home screen inside the app giving users quick access to sports-themed content from creators including DreamWorks TV, Cosmic Kids Yoga and Lazy Town. The videos cover such topics as historic sports moments, inspiring role model athletes, sportsmanship, the importance of being active and trick shots.