The Summer Olympics don’t kick off in Rio de Janeiro, Brazil, until tomorrow, but they’ve already put up some impressive online video scores.
Over the last 90 days, videos related to the Rio Olympics have generated 69K uploads and 1.1 billion views across platforms, according to online video analytics firm Tubular Labs.
The Olympics video action was heaviest on Facebook (5558M views, 20K uploads), followed by YouTube (516M views, 31.2K uploads) and Instagram (28M views, 9562 uploads).
According to Tubular, the Top 5 brands generating the most Rio Olympics-related video views are Samsung Mobile (54M), Visa (44.6M), Nissan (27.5M), Gillette (27.4M) and Katy Perry Vevo (27.1 M), which hosts the singer’s Olympics anthem “Rise” (below).
Official highlights of the games themselves will available on YouTube courtesy of partnerships the Google-owned platform cut with international broadcasters in more than 60 countries, including the BBC (U.K.), America Movil (Latin America, excluding Brazil) and NHK (Japan).
NBC will stream 4,500 hours of official coverage of the Rio Olympics at NBCOlympics.com and through its NBC Sports app, but only to verified pay TV subscribers. Non-subscribers will be able to stream 30 minutes of video on their first visit and 5 minutes on subsequent visits. The network is also launching the second screen app NBC Olympics: Rio News & Results, with features that include news updates, video highlights, TV listings, medal standings and standalone sections for all 34 sports.