Virtual reality (VR) has been used to immerse viewers in everything from video games to documentaries. Now, Black Box VR is applying VR technology to the gym experience.
Today, the Boise, Idaho-based company announced it has hired Michael De Medeiros as editor-in-chief of VR Fitness Insider and chief content officer of Back Box VR.
Launching later this month, VR Fitness Insider is a media brand will focus on how VR and AR (augmented reality) technology can be used to improve overall health and fitness.
Black Box VR will open flagship brick-and-mortar gyms in Manhattan and Beverly Hills offering workouts in the form of virtual reality experiences.
De Medeiros was editor-in-chief of Men’s Fitness from 2011 to 2013, during which time the publication increased newsstand sales by 29%, advertising revenue by 30%, and web visits by more than 400%. Prior to that, he did a five-year stint as editor-in-chief of Maximum Fitness magazine. He is also the co-founder, president and chief content officer of Content Cavalry, a custom content company launched in 2014, and the author of more than 15 books.
“Virtual reality and related technologies are rightfully getting vast mainstream attention as new products and applications are being created and improved by the day,” said Ryan DeLuca, CEO of Black Box VR, in a statement. “What’s not getting as much attention are the powerful ways that VR breakthroughs can be used to improve the health and fitness of millions of people around the world. VR Fitness Insider will change that, and with Michael at the helm, it will be done with his signature quality and integrity that our readers will require to navigate this new field.”