Back in February, Yahoo closed a deal with Major League Baseball (MLB) to live stream 180 games during the 2016 season under the MLB Game of the Day banner. Six months later, with the bulk of the season already over, Yahoo today unveiled a redesign of its Yahoo Sports app for Android and iOS, featuring a guide to make it easier to find and stream live baseball games.
Per the terms of Yahoo’s deal with MLB, users aren’t able to watch their home team in their home towns, because the live streams are blacked out in the markets where the games are being played. The redesigned app helps users deal with these restrictions, only showing them the games they’re allowed to view in their area, as well as providing direct links for the proper app on which to view them.
The redesigned Yahoo Sports app has added a Favorites tab, which allows users to choose the teams they want to follow, so they can get the latest scores and videos for those teams, as well as a personalized news stream from writers and sports news outlets around the web.
The app also features a new new Scores section, highlighting the 50-plus leagues Yahoo covers around the globe and showing which ones currently have live games, with user’s favorite teams always listed first.
Yahoo has had some success with its sports offerings, most notably with the first global digital telecast of a regular season NFL game last fall, which received 15.2 million unique views. But it has received more attention for its failed attempts to establish itself as a purveyor of TV-style online content, which resulted in a $42 million write-down for its original shows “Other Space,” “Sin City Saints” and “Community.”
The redesigned Yahoo Sports app comes in the wake of last month’s news that the company’s operating assets were being acquired by Verizon for $4.83 billion in cash.