Awestruck, AwesomenessTV‘s lifestyle brand for millennial moms, has assembled a diverse array of talent for its social video network on YouTube and Facebook. It has reality TV star moms (Nicole “Snooki” Polizzi and Jenni “JWOWW” Farley of MTV’s “Jersey Shore”), a famous actress mom (Zoe Saldana), a model/actresses mom (Molly Sims), YouTuber moms (GloZell Green, Kandee Johnson, Nikki Baker) and even a male news magazine host dad (Mario Lopez).
Today, Awestruck announced the addition of a digital influencer mom, Elizabeth Grier-Floyd. She is the mother Nash and Hayes Grier, who have social reaches of 36.5 million and 16.2 million, respectively, across YouTube, Vine, Instagram, Twitter and Facebook, according to Tubular Labs.
Grier-Floyd has been building a social media presence of her own, racking up 450K followers on Instagram and Twitter. She is currently working with Awestruck to launch her personal YouTube channel, which will focus on health and wellness, gardening and cooking, and providing encouragement to other mothers.
Son Nash had an announcement of his own today — a t-shirt to promote his just-released five-episode AwesomenessTV series “Cupid Inc.,” in which he plays a high school student who acquires cupid-like powers on prom night. Designed by Grier, the t-shirt can be purchased via Teespring through Aug. 31.