Live streaming is the gift that keeps trying to give. Between Facebook, YouNow, YouTube, and Periscope, publishers like Cheddar, Refinery29 and LittleThings are trying once again to make live streaming work. And today, Zype is inserting itself into the mix, with Zype Live. On the surface, the news is underwhelming, but in actuality, the product’s sweet spot for video businesses is two-fold — first with the option for Zype clients to multi-cast streams to Facebook, Twitch, and YouTube. Secondly, Zype Live gives users the opportunity to monetize live streams as well.
“Zype Live enables live video broadcasters to distribute live video on any device, all while having complete ownership of their audience relationship, charging whatever and however they want, and without having to worry about the heavy lifting of infrastructure management and custom development,” said Ed Laczynski, Founder and CEO of Zype. “With this software as a service solution, our enterprise customers are enabling authentic creator to consumer live video relationships, in the style of Periscope, without ceding their audience or revenue streams to aggregators.”
With the content everywhere trend and diversification of distribution across many social networking sites, Zype Live’s multi-casting could be a game changer for publishers trying to reach audiences anywhere and everywhere they consume live streams. But for those who are on-demand watchers, Zype has made sure that publishers can still distribute via VOD destinations like Roku, as well.
And while Facebook is said to have monetization for Facebook Live videos coming and YouNow enables fan-driven funding, Zype has jumped ahead in that respect creating a variety of pathways to monetization for both VOD and live video.
At a time when all anyone cares about is eyeballs and dollar signs, publishers who can check both boxes in one click win.