Mumbai-based South Asian OTT service YuppTV announced today that it has partnered with Comedy Munch to expand the offerings on its YuppTV Bazaar platform.
Comedy Munch is the largest aggregator of comedy videos in India, and it also produces content in-house and works with regional amateur comics to create local language content.
Founded in 2006, YuppTV is best known as a streaming provider of Bollywood movies and Indian television content aimed at expatriates from the subcontinent. Available in 50 countries, it offers 200-plus Indian TV channels in 12 languages, along with more than 5000 movies and 100 TV shows on demand.
In November, the company announced it would be launching YuppTV Argentina, targeting Argentinian expats living abroad in the United States, Canada and Latin America, and two months later it debuted the German international news channel Deutsche Welle (DW) in English for viewers in India, Pakistan, Bangladesh, Sri Lanka, Nepal and Bhutan.
YuppTV’s deal with Comedy Munch will bring sketches and standup comedy performances in Hindi, English, Tamil, Punjabi and Gujarati from such comedians as Raju Srivastava, Sudesh Lahiri, Amit Tandon, Nitin Gupta and Jeeveshu to YuppTV Bazaar.
“This alliance gives us a much larger footprint of viewers across the globe,” said Anuj Sehgal, director and founder of Comedy Munch, in a statement. “Comedy as a genre is growing at a fast pace and with our catalog of regional as well as Hinglish comedy, we are ready to serve the needs of urban as well as rural population.”