The first of the three black-tie Prime Time Emmy Awards ceremonies doesn’t roll out the red carpet until this Saturday, but the Television Academy of Arts & Sciences has already revealed four Interactive Media juried award winners — FX’s “Archer Scavenger Hunt” for Multiplatform Storytelling, Oculus Story Studio’s “Henry” for Original Interactive Program, Comedy Central’s “@midnight with Chris Hardwick” for Social TV Experience, and the Cartoon Network App Experience for User Experience and Visual Design.
The winners were announced at last night’s Interactive Media Peer Group (IMPG) Nominee Reception and Celebration of Excellence.
Last year, the winners of the Interactive Media Emmys included the Bernie Su/Pemberley Digital series “Emma Approved” (Creative Achievement in Interactive Media — Original Interactive Program) and Bravo’s “The Singles Project” (Creative Achievement in Interactive Media — Multiplatform Storytelling).
On Wednesday, the IMPG also announced its first recipient of the Lucy Hood Digerati Award, NBC Entertainment EVP of digital Rob Hayes, who previously served as the COO of Iconic, which launched JayZ’s YouTube channels Life & Times and Uno, Dos, Tres. The award was created to honor individuals who have made an extraordinary contribution to the interactive and digital media communities, as well as the peer group itself.
People will have to wait a week and a half for the big show — the “68th Primetime Emmy Awards,” hosted by Jimmy Kimmel — which will be broadcast live from the Microsoft Theater in Los Angeles on ABC on Sunday, Sept. 18 (7–11 p.m. EDT/4–8 p.m. PDT). But the majority of the statuettes will be handed out a week earlier at the Creative Arts Emmy Awards, which will take place over two nights, Saturday and Sunday, Sept. 10 and 11, at the Microsoft Theater. The juried awards will be presented on Saturday.
The Television Academy made awards more friendly to digital-native video creators this year, adding three new short-form categories, bringing the total number to five.
The new categories are Outstanding Short Form Series, Outstanding Actor in a Short Form Series — Comedy or Drama, and Outstanding Actress in a Short Form Series — Comedy or Drama. Two other categories were reconfigured: Outstanding Short Form Series — Comedy or Drama (replaces Short Format Live Entertainment category) and Outstanding Short Form Series — Reality/Nonfiction (replaces Short Format Nonfiction category).
The full list of short-form nominees can be found here.