While Netflix has been bombarding viewers with premieres and greenlights from its $6 billion programming slate, music streaming service Spotify has been quietly rolling out its first batch of 12 original series.
The latest, “Trading Playlists,” arrives today. In each episode, two NFL stars trade Spotify playlists for a day and discover new music and a little about each other in the process, while highlighting all the ways music is tied to identity and culture.
Produced by Collab and Ace Media, the content arm of the NFL Players Association, series is available in its entirety on Spotify’s mobile platform in the U.S.
NFL stars participating in “Trading Playlists” include Von Miller, DeMarcus Ware, Coby Fleener, Tyler Eifert, Rashad Jennings and Stefon Diggs.
“Each athlete brings unique musical tastes to the series,” said Ryan Slattery, Collab’s VP of production & development. “From Stefon Diggs, who is into Go-Go music from his roots growing up near Washington, D.C., to Rashad Jennings, who uses music to influence his beat poetry, to Tyler Eifert, who is an avid outdoorsman and loves country music, fans will get to see a side of these players they may not have known before.”
“Trading Playlists” is executive produced by Scott Langerman, Pete Tenney and Paige Keffer for ACE Media, and Ryan Slattery, Charlie Faith, James McFadden and Tyler McFadden for Collab
Collab was established in 2012 as a digital studio specializing in helping creators from emerging platforms like Vine transfer their rapid audience growth to other monetizable social platforms. It has gone on to broaden its focus, producing original projects for television networks including the History Channel, Spike and CMT, as well as digital series for Hearst’s Rated Red and Seriously.TV. Today, the company has over 70 employees in offices in Los Angeles and Seoul.
Launched in Sweden in 2008, Spotify is now available in 59 markets globally. According to the company, it has 75 million active users and over 30 million paying subscribers, and has driven more than $3 billion to rights holders.