According to the Motion Picture Assn. of America (MPAA), U.S. Hispanics continually oversample when it comes to movie tickets sold versus their proportion of the population.
So Univision Communications Inc.’s (UCI) just-announced premium movie SVOD service targeting Spanish-speaking and bilingual Hispanics in the U.S., scheduled to launch in partnership with Lionsgate early next year, looks like a good bet.
The service will include Spanish-language box office hits across the comedy, family, kids, horror and drama genres, many of which will be available on the same date as their theatrical release in Latin American markets. It will also carry titles from Univision’s Latino cinema library, Lionsgate’s joint venture with Televisa, Pantelion Films, and Hollywood films from Lionsgate’s 16,000-title library and other catalogs dubbed into Spanish.
No pricing for the service has been announced.
Based in Santa Monica, Ca., Pantelion Films, has rights to more than 70% of Mexico’s top-grossing films from the past five years, including “Instructions Not Included,” the highest-grossing Spanish-language film ever released in the U.S., the animated hit “Un Gallo Con Muchos Huevos,” and the recently-released comedy “No Manches Frida.”
The Univison streaming movie platform will join a portfolio of Lionsgate SVOD services that includes Tribeca ShortList, which launched last fall in partnership with Tribeca Enterprises, Comic-Con HQ, which debuted in July, and Kevin Hart’s Laugh Out Loud comedy platform, set to debut early next year.
Headquartered in Manhattan, UCI is an American media company serving U.S. Hispanics. Its divisions include Univision Network, Univision Radio, and the Fusion Digital Group, the latter of which includes El Rey Network, Fusion, Univision Digital, The Root, a 30% stake in The Onion and the recently-purchased Gawker Media Group (Deadspin, Gizmodo/io9, Jezebel, Lifehacker, etc.).
Univision will flex its marketing and distribution muscle to market the new SVOD service by offering it to cable and satellite operators individually, as well as in conjunction with Univision NOW, its subscription service for its broadcast networks Univision and UniMas.