Millennial-targeting multi-platform production company Defy Media announced its fall slate this morning, which includes a “Smoshtober” lineup of news shows across its Smosh channels, as well as original series from its Clevver and Screenjunkies brands that will premiere between now and the end of November.
The new slate will add seventeen new shows to Defy’s lineup of 75 weekly or bi-weekly series.
Defy plans to use its expanded production output, bolstered by its recent $70 million Series B funding round, to feed the growing demand from both new media outlets and traditional cable and telecom companies entering the online video market with SVOD, OTT and streaming platforms such as Verizon’s Go90, Comcast Watchable and Sky TV.
“At this year’s NewFronts, we made a commitment to bring 30 new shows to market. Just five months in, we’re delivering on that promise with the launch of multiple new programs across Defy’s top brands, proving significant audiences and an appetite for more of the content they’re passionate about,” said Defy’s chief content officer Barry Blumberg in a statement. “Following Defy’s recent funding round, we’re incredibly energized to immediately leverage the capital to fuel more quality programming and accelerate platform opportunities that will extend our content further to a global audience.”
The bulk of Defys new programming will be rolled out as part of its “Smoshtober” initiative, which will add 11 weekly shows to Smosh’s three main channels (Smosh, Smosh’s 2nd Channel and Smosh Games). The fall slate will also include four new shows from its entertainment channel Clevver and one from Screen Junkies (“Character Roasts”).
New Smosh series include “The Big What If,” which answers questions like “What if Donald Trump was your GPS navigator?” and “What if ‘Star Wars was shot entirely on Snapchat?”; “Smosh Animated,” in which classic Smosh moments are animated; “Smosh Lab,” in which Smosh cast member Shayne Topp works with a real-life scientist to conduct experiments; and “Reality Shift,” which will put Smosh Games talent into virtual reality games in real time.
Clevver’s new series include “Get Jacked!,” in which trainer Jarrett Sleeper puts Clevver hostesses through grueling, offbeat exercise routines inspired by trending topics and celebrities; and “After Friday,” a long-form, conversational re-cap show covering everything from celebrity dramas and style trends to the latest new weird menu item from Taco Bell.