Fresh off an investment in New Form Digital and British television network ITV is doubling down on its bets in streaming video in theUnited States. Today ITV and BBC announced they have teamed to release a new streaming service in the United States called “BritBox,” lauching in early 2017. To support the U.S. expansion, BBC and ITV have looped in AMC Networks, which will have a minority stake in the business.
True to its name and its founding companies, BritBox will feature the best of British television including those that have not previously been windowed in the United States.
“The BBC and ITV are the two most prolific content producers and broadcasters in British television — both known for their unrivaled, ground-breaking shows,” said Ann Sarnoff, the president of BBC Worldwide North America.
With BritBox, BBC and ITV move in on a territory that has been claimed by fellow UK programmer, Acorn TV, which is likened to a British Hulu or DramaFever.
Once the service rolls out in the U.S. across web and mobile and smart TV apps, BBC and ITV will look to expand BritBox’s reach into other international territories as well.
“BritBox will offer a streaming experience like no other, with thousands of hours of programs across a wide variety of genres — some of which will be available right after their U.K. broadcast,” added Sarnoff. “This will be a must-have service for lovers of British television.”