Below is a timeline of this year’s most eye catching branded content. Made by publishers, celebrities, politicians, fans and teenagers, as well as marketers, both official or unofficial sources are creating content meant to influence. Branded content takes different forms, from films and live events to new mediums. It is increasingly syncing with the calendar and underpinning cultural moments like festivals, awards shows, holidays and of course elections. Branded content is less a new marketing medium and more a cultural and technological change in the way we interact with brands, products and services. It may or may not be the future of the media and adverising industries, but it will certainly continue to influence peoples’ decisions.