Kitsplit, one of the fastest-growing marketplaces for camera rentals, has just announced that they are acquiring CameraLends, another giant in the online camera rental sector. This move follows strong early growth from both companies, and will make Kitsplit the largest camera rental community in the world and a continuously growing resource for filmmakers. And it has been confirmed that Kitsplit will manage the combined entity under the Kitsplit brand, which was launched late 2015 in New York and founded by Lisbeth Kaufman (CEO), Kristina Budelis (President), and Ken Amarit (CTO).
“There are more content creators today than ever before and they all need access to top quality, affordable gear. Since launching a little over a year ago, KitSplit has made huge improvements to the process of renting gear, making creative work and connecting with other creators.” Kaufman expressed in a press release. “This has driven thousands of users and tens of millions worth of gear listings to the platform. The CameraLends acquisition will further our goals of democratizing access to great gear and empowering creators.”
That Gear Includes tens of thousands of items like high-end digital cinema cameras, drones, and rigs for virtual reality filming, a format that continues to grow in popularity.
“I’m very excited that CameraLends is joining the KitSplit family! The KitSplit founders are industry veterans who understand the pain points around equipment rentals. It’s a natural union, and I’m excited to see the community grow larger and stronger.” said Adam Derewecki, founder of CameraLends, which launched in 2013 out of San Francisco.
All CameraLends members will be pre-vetted and welcomed into the KitSplit community. Their profiles and gear listings will be transferred to KitSplit. And users will now be able to take advantage of KitSplit’s comprehensive insurance offerings, local delivery, and huge inventory of gear sourced from rental houses as well as individuals and production companies.
“We’re thrilled to welcome CameraLends members to the KitSplit community. KitSplit will now be able to reach more people and companies than ever in our quest to empower [creativity] and build the biggest and best community of creatives in the world,” stated Kaufman, CEO of KitSplit.
In the past, Kitsplit has raised money from investors including Hearst, one of the largest media companies in the world, as well as Lorne Michael’s Broadway Video Ventures, Entrepreneurs Roundtable Accelerator, and prominent angel investor Joanne Wilson.