Playmaker Media and iStreamPlanet have teamed up to deliver OTT live-streaming and VOD solutions for major sports leagues, professional team franchises, emerging leagues, regional and national sports broadcasting networks, the Olympics organization and other premium rights holders of live-event content.
This new partnership hopes to put pressure on BAMTech, which has been among the few to dominate the marketplace for third-party OTT/VOD backend services. The combined force will look to better compete with the MLB-Advanced-Media spinoff to provide leagues and networks with infrastructure and technology for OTT and VOD services.
“The market needs an alternative solution to BAMTech,” said Mio Babic, founder and CEO of iStreamPlanet. “It’s the only game in town outside of NeuLion … The market really needs a competitive solution.”
Currently, BAMTech streams services such as HBO Now, WWE Network, League of Legends, and Silver Chalice Ventures among others. This past August, Disney acquired a one-third stake in BAMTech and valued the business at roughly $3.5 billion and will have an option to buy an additional 33% stake in the company.
As of now Playmaker, which is owned by NBC Sports Group, streams the NFL, NHL, NASCAR, Premier League and Triple Crown, while iStreamPlanet, owned by Turner, streams NBA League Pass, ELEAGUE and the upcoming NCAA March Madness 2017 tournament and the 2017 PGA Championship. The two have also delivered multiple Olympics and Super Bowls together.
The partnership will deliver technology and services including signal acquisition, content management, rights enforcement, editorial workflows, live and VOD streaming, advertising, e-Commerce, analytics and customized application experiences on consumer devices, in hopes of delivering a more complete customer experience.
The two divisions will continue to operate under their own brands, but plan to go to market together. Though the two companies have described the deal as a partnership, and would not offer specifics on how they intended to split the revenue.