It’s been almost a year since Michael Klein departed his programming role at Conde Nast Entertainment. And now there’s a new programming exec stepping in to attempt to bolster CNE’s programming slate and strategy. Today, the company announced Croi McNamara has taken post as Senior Vice President of Programming for digital. While the role doesn’t fully replace the responsibilities carried under Klein, according to the company’s spokesperson, McNamara will oversee creative development for projects produced on CNE’s slate as well as collaborate with editorial staff and Brian Perlmutter who heads up production for the company. She’ll report to Conde Nast Entertainment President Dawn Ostroff.
“Croi has deep experience in developing both digital and linear content in new formats for today’s distribution platforms,” said Ostroff. “Our digital video network finished 2016 as number one in comScore’s Lifestyle Category, and we were number one for ten of the past twelve months. Croi’s creative expertise,” which took Upworthy to over 300 million video views, “will help us innovate our video storytelling as we take our network to the next level,” she added.
[Data according to Comscore.]
“CNÉ’s digital video network is unique in the marketplace — no other company offers more quality programming, diversity of content, iconic brands or scale and reach,” said McNamara. “I’m looking forward to working with the creative team at CNÉ and across the portfolio of Condé Nast as we develop and produce engaging content for a new generation of viewers.”