Sundance kicked off this past weekend, and with a large handful of digital-first series and short films. Among them was “Come Swim,” a short film directed by Kristen Stewart (“Twilight”) for Refinery29’s “Shatterbox Anthology,” a series of 12 short films created in collaboration with Sundance’s Women at Sundance program.
And now, with sponsorship from DOVE® Chocolate, Refinery29 has added short film “Khethiwe and the Leopard”, directed by Pamela Romanowsky (“The Adderall Diaries”), to the anthology. For DOVE®, Refinery29 will also produce a “bean to bar” series about the chocolate-making journey from responsibly-sourced cocoa beans to decadent sweet treat.
For “Shatterbox Anthology”, Romanowsky’s newest project “champions the inner strength found in every woman”, according to DOVE® Chocolate Brand Director Kerry Cavanaugh, as shown through an adventurous and unexpected alliance and friendship between South African girl “Khethiwe” and a local leopard.
“I wanted to revisit that feeling of adventure and the possibility of magic that is so important to women as they find their place in the world,” said Romanowsky (pictured left), also directed the first “Shatterbox Anthology project that premiered in August 2016 — documentary “Watching You, Watching Me.”
“As an emerging filmmaker, [Refinery29’s] unwavering support of vision and expression and freedom to celebrate the often under-represented female point of view means everything.” The project recently wrapped production and is expected to premiere this year across DOVE® Chocolate and Refinery’s various digital channels.
The empowerment of women is one theme that deeply resonated with Cavanaugh for the DOVE® Chocolate brand, a factor that inspired the brand to foray into film as a marketing tactic for the first time. “DOVE® Chocolate is extremely proud to be a part of the Refinery29 “Shatterbox Anthology” initiative to support women working in film and talented filmmakers,” he said in a statement.
“Shatterbox Anthology” has grabbed attention for its thought-provoking and poignant narratives from some of Hollywood’s top female filmmakers, including Chloe Sevigny’s directorial debut for “Kitty”, coined a Cannes Film Festival “hidden gem” by The Hollywood Reporter.
Weber Shandwick is also involved in the development of the deal.
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