Apple gave the public its first taste of the company’s original programing with a sneak peak of its two new shows, “Karaoke” and “Planet.” Trailers for the two new series premiered at the Recode Media conference along with the announcement of a spring launch date. “Karaoke” will premiere in April, while no specific date was given for “Planet.” This announcement comes as no surprise to those who have been following Apple closely, but the real question is where will apple go from here? At the conference, Apple’s senior vice president of Internet Software and Services, Eddy Cue touched on the possible future.
“Four years from now, I don’t know where we’re going to be in relation to this,” said Cue, who, according to Variety, even batted down inquiries about whether Apple could potentially acquire a studio. “We’re trying different things. How fast it grows or where it goes remains to be seen.”
When questioned about comparing its business to that of Netflix, Cue made it clear that Apple is not yet considering rapidly ramping up on content licensing or acquisitions.
“We’re not out trying to buy a bunch of shows,” he said. “We’re trying things that are creative, that move culture, that Apple is adding some value to. We’ll see.”
Cue also expressed a strong dislike to the commercial-based TV model yet stopped short of ruling it out for the future of video content on Apple Music. “I’m not saying we’ll never do it,” he said. “I don’t think it’s the direction we should be going. I don’t think that’s what our customers are asking for.”