Since launching two years ago, New Form, the digital-first production company from Brian Grazer and Ron Howard, has been a staple source for distribution companies like Verizon and YouTube Red. Now, fresh off its newest round of funding from ITV and Discovery, New Form is taking distribution into its own hands.
This week, New Form released “How a Show Becomes a Show” on its owned and operated social channels on Facebook and YouTube. The series, hosted by actor Calum Worthy, gives a behind the scenes look on the anatomy of producing a scripted format over the course of 10 episodes. Each episode looks at a different project and will air weekly on Mondays.
“By launching this kind of programming on our channels, we aim to engage our audience directly and inspire a next generation of creators,” Sarah Malkin, VP of Programming at New Form.
While taking ownership of distribution puts New Form in charge of its own destiny, moving into distribution opens an whole host of challenges production companies ahead of it have faced, including audience development, marketing spend and competing with other self-distributors.
But for New Form to become the new generation studio, as others like Gunpowder & Sky and Insurrection Media are attempting, it will have to build out a robust licensing business to complement its owned and operated distribution.
“How a Show Becomes a Show” is a first step in that direction.