Renewals in online video are still infrequent; but Verizon has been diligent about giving second season orders for series that are performing well on its platform. And, over the coming months, those renewals are going to point more closely to the content strategy and vision go90 has been implementing since Ivana Kirkbride took the reins late last year. As VideoInk reported last year, part of that strategy is to bracket out genres, like sports, female-focused lifestyle and gamer-culture, that target specific demographics.
The latest renewal is StyleHaul’s “Relationship Status”, which Verizon’s go90 has renewed for two additional seasons, as part of a shift towards anchoring a female-driven vertical.
“This series renewal is the perfect kick off for our new network launch, focusing on empowered female millennials,” said Kirkbride, Chief Content Officer at go90, adding that the distributor “couldn’t be more excited to bring the next two seasons of “Relationship Status”” — one of the streaming service’s most viewed series in 2016 — “back to [go90’s] fans.”
“Relationship Status” has been among a handful of series that have been renewed including New Form’s “Mr. Student Body President” and “Miss 2059.”
“We could not be happier to continue “Relationship Status” into season two and three.” said series creator Milo Ventimiglia (pictured). “The landscape of online dating and social media is ever changing and we are looking forward to bringing more compelling stories about love, life and loss to go90.” The series is produced by StyleHaul, Full Fathom Five and DiVide.