Smartphones have become an everyday part of societies life. It’s a way to keep in contact with the world, learn new things, and most of all; it is an easy distraction from boredom. New companies, hoping to cater to this mobile lifestyle pop up every day as consumer interest increases. AOL recently conducted a global study across 7 markets in hopes of better understanding these consumer trends, and wants when it comes digital video.
The study concluded that on average, 57% of consumers globally watch videos on a mobile phone every day, while 58% of consumers watch videos on their laptop/desktop. And 89% of US and 77% of global consumers said “they can’t live without their smartphone” or “always have it within arm’s reach,” words that any advertiser or mobile company would love to hear, which probably accounts for the 47% of advertisers and 51% of publishers who expect to increase spending in mobile by at least 25% in 2017, according to the study.
The Study also found growing interest in 360-degree video. 49% of US consumers have already interacted with 360-degree video through a mobile device, and on top of that 31% of the US report that they expect to watch more VR video in 2017. Unfortunately for mobile VR, only 9% of UK and Canada feel the same.
The research was facilitated across seven global markets, including the United States, Canada, the United Kingdom, France, Japan, Australia and Southeast Asia.