Entertainment law firm Ginsburg Daniels has lead on packaging a new alliance with PactUS and the Global Online Video Association aimed at helping digital video companies generate more revenue and best business practices. As part of the alliance, PactUS, an association for indie television producers, has created a centralized “Digital Hub” for which Ginsburg Daniels and GOVA will provide resources that support deal flow and educational resources that can help digital video businesses scale profitability.
“As the lines between digital and traditional producers continue to blur, an alliance between PactUS and GOVA will serve to strengthen the overall producer community,” said Jon Taylor, Executive Director of the Global Online Video Association whose members include Jukin Media, New Form Digital, MiTu and Whistle Sports.
Together, the three companies will support GOVA’s membership and the 45 members in PactUS at collaborating, sharing industry intel and creating smart deal flow.
“This initiative brings opportunities to both producers and platforms,” PactUS President David Lyle said. “It helps to level the playing field, giving our members with strong backgrounds in linear television the necessary resources to compete in an evolving digital content marketplace. We are striving to restore this important sector of the dynamic independent production ecosystem back to financial health.”