Mashable, a global media and entertainment company for culture and tech, announced today that it has hired Polly Auritt(pictured) as its Head of Programming and Development, a newly created senior position based in Los Angeles.
In the new position Auritt will oversee the long-form content team for Mashable Studios, focusing on premium visual storytelling across a variety of platforms, including social media, OTT and television.
“Polly will bring leadership and on-the-ground experience to an important and fast-growing area of Mashable,” said Eric Korsh, President of Mashable Studios. “She’s innovative, creative and aggressive — a great combination for a team making inroads in new production models by combining the forces of our great creative talent, with our patented Velocity Technology Suite.”
Aurrit’s previous experience includes serving as VP of Programming for Fullscreen where she and her unscripted counterpart, Katy Chen, were hired at the same time to run original development. They received criticism on projects being commissioned and ultimately were both replaced by Scott Reich who now oversees the division at Fullscreen as SVP of Programming. Aurrit also held the position as VP of Scripted Series Development for MTV where she partnered with Blumhouse, Dimension and Jon Favreau.
“Polly has held senior positions at digital companies, cable networks and leading production companies. She has built strong development teams in scripted and unscripted operations,” Korsh said. “She is the perfect executive to expand our LA studios and help build our future.”
Mashable reaches 92 million monthly unique visitors and has more than 40 million social followers across its website and distributed platforms, including Snapchat, YouTube, Facebook, Instagram, and Twitter. Mashable’s video views exceed 320 million views per month. Its Mashable Studios division has production partnerships with NBCUniversal’s Bravo and Nat Geo WILD, among others.