Move over Acorn TV, a new British content provider is making its way to the US. Britbox, a British themed subscription video-on- demand (SVOD) service has just touched down in the states. The streaming service, which is the product of a joint partnership between BBC Worldwide and U.K. broadcaster ITV, launches today with thousands of hours of programming already available for viewing and more being added everyday. The User Friendly service features U.S. premieres of highly sought-after British shows and a “Now” category that serves up British soaps and other programs as soon as 24-hours after UK broadcast.
“BBC and ITV are known for a vast array of diverse and award-winning programming that fans in the U.S. love and want to watch,” said Soumya Sriraman, President, BritBox. “Those fans now have a one-of-a-kind SVOD service option that offers a single point of access to an extensive collection of outstanding British programming to discover and enjoy.”
Though Britbox is among the first SVOD services to offer British content in the US, one of their main competitors will be Acorn TV, a streaming service, which, according to a Brightcove case study, experienced 400% subscriber growth in the past two years. However, Sriraman is convinced that they’re ability to “surprise and delight” audiences will be a strong factor in the growth of Britbox.
“The market is large enough for everybody, [but] we have several things that are our [specialty], Sriraman explained to VideoInk.” We have the ‘Now’ category, we have the heritage and pedigree of BBC and ITV, and we’re constantly surfacing curated lists. We’re thinking how can we constantly surprise and delight.”
And how do they plan to surprise and delight? According to Sriraman, it’s all about the grouping of shows. Rather than just throw the content on the site for customers to sift through, Britbox organizes playlists to certain themes. One example is “Very British Beginnings,” a playlist that showcases actors such as Daniel Craig, Emily Blunt, and James Corden early in their careers.
“The one that I’m particularly found of is Arthur Conan Doyle’s Favorite Sherlock episodes,” Sriraman told VideoInk. “There are so many ways in which we can group programing that will make our service different from others in America.”
BritBox is now available for $6.99 per month on responsive web, AppleTV, iPhone, iPad, and Android mobile phones and tablets — with Roku® and Chromecast following shortly after launch.